Design Concept
Concept tile: Dance with curtain
Subject matter: Tornado/The Whirlwind
"Design", "Quality", and "Service" those three keywords that represent BAAGUS strength. They are all related to efficient speed and high-quality products and services, and are the iconic slogans attached to the customer's brand "Dance with curtain" .
The fusion of curtain fabric and dance is reminiscent of the dance Ribbon which in the gymnastic ballet hand movement to spin producing spiral tornado shape. After combining the shape of the tornado with the dance ribbon, decided to use a "cloth rotating tornado" as a prototype .The tornado also show soft lines when rotating at high speed , it display strong, vibrant representing BAAGUS strength in the market.
The progress of movement of fabric representing BAAGUS strong image and identity and also BAAGUS main product curtain proceed if making curtain.
"Light colors are used throughout, with the main tornado-shaped structure in pure white, equipped with soft yellow LED lights inside. This creates a comfortable visual effect through the translucent curtain fabric and the wooden frame on the side, bringing a harmonious and warm feeling. As a luminous structure, it can also serve as a highlight to catch the attention of potential customers in the exhibition center."
"The oval wooden frame, which also represents the shape of a tornado, is wrapped with various types of curtain fabrics and hung. Its height is just within reach of potential customers, allowing people to touch and feel the actual materials to better understand the product."
"There is a seat under the pure white tornado structure, which is wrapped in fabrics of the same material and placed together to create an integrated look. This seat can accommodate up to two people, with various fabrics hanging from the top of the table. Sitting inside gives the user the feeling of being surrounded by a warm tornado."
"The location on the steps can accommodate up to 3-4 people at the same time. Its spectacular and luminous appearance also attracts potential customers to take photos and share them, achieving effective publicity effects."
